传播与艺术学院

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传播与艺术学院

  College of Communication and Art
  2001年5月,同济大学传播与艺术学院在同济大学建设综合性现代大学的进程中应运而生。本院依托同济大学这所国际百年名校的区位优势和学科优势,紧密追随当代国际市场前沿,牢牢把握“艺术”与“传播”日益融合的大趋势,在全国同类高校中率先打通这两大学科门类的传统壁垒,强调文理渗透、中外兼容,努力培养和造就一批具有较高理论素养和国际化视野、现代意识,同时具有较强创新能力的高级实用型传媒/艺术人才。
  
  本院的学科设置主要基于视觉传播,包括广播电视网络媒介和平面、空间展示媒介的信息和艺术传播。设有广告学、动画、摄影、广播电视编导、广播电视新闻和音乐表演6个本科专业。目前,全院性平台课近20门,其中主干课程有:艺术与传播、摄影基础、造型基础、动画新概念、非线性编辑、计算机图文设计、创新工程学、受众心理与创造性传播、市场营销等。
  
  本院拥有传播学和艺术学2个硕士点,并与同济大学建筑城规学院共同拥有艺术设计学硕士点,另向社会招收和培养工业设计方向的工程硕士。本院目前在校本科生与研究生达800多名。本院还建有创新思维研究中心等研究机构。
  
  本院现有教职工50余名,其中专职教师40余名(包括教授4名、副教授8名),聘请了国际著名影视艺术家Lother Spree担任特席教授,另有一批国内知名学者和艺术家担任兼职教授。近年来,本院教师在教学与科研上成果甚丰。由本院教师担纲撰写的国家“十五”、“十一五”规划教材已经或即将出版,1门课程获得国家级精品课程称号。创新工程学研究处于全国领先地位。近年来,本院学生积极参与各类社会活动,在重大赛事活动中,先后获得数十项国际和国内大奖。
  本院积极开展与德国、法国、日本、澳大利亚、香港等国家和地区的高校或其他机构的合作,与德国包豪斯大学联合培养“双学位硕士”项目已经启动,与香港城市大学互派本科生学习计划成功实施。
  本院的建设和发展得到了同济大学的大力支持,耗资1000万元改建的学院实验和实践中心已经投入使用。该中心专业编辑机房在全国高校中居一流水平,另拥有设施齐全、设备先进的演播室、视听室和图书与音像资料室。
  
  
  专业设置
  本科专业
  ■艺术类招生
  ● 广播电视编导
  ● 动画
  ● 摄影
  ● 音乐表演
  ■非艺术类招生
  ●广告学
  ●广播电视新闻学
  硕士点
  ■传播学
  ■艺术学
  ■艺术设计学(依托于建筑城规学院)
  专业介绍
  艺术类:
  (1)广播电视编导
  本专业培养具有国际视野的影视策划、编导、摄制、制作艺术创新人才。该专业主要培养在广播电视电影和相关媒体企业中从事节目创作的编创与导演人才。欧洲电影艺术研究所前所长、著名影视艺术教育专家劳塔.斯伯利(Lothar Spree)为该专业长期特岗教授,为本专业学术带头人。
  开设的主要专业课程有:视听语言、中外电影史、影视艺术概论、影视作品分析、影视策划、影视编导、纪录片创作、影视理论与批评、剧作、媒体艺术、电视节目制作、非线性编辑、影视声音艺术等。
  本专业注重对学生实践能力的培养,毕业生就业去向主要为电视台、电台、影视制作公司、报社、杂志社、企业宣传公关部门、广告公司、政府机关等。
  (2)动画
  本专业系上海市重点高校中较早开设的动画艺术专业,以本体动画为核心,同时广泛拓展动画领域。本专业以培养具有国际视野,能够将动画编导、动画艺术设计和动画制作技术融为一体,广泛适应动画产业需要的复合型创新人才。
  开设的主要专业课程有:中外动画史、立体造型、绘画基础、动画视听语言、动画运动规律、动画剧作、动画导演、动画美术设计二维和三维动画软件设计及应用、非线性编辑等。
  毕业去向:动画公司、游戏产业公司、大众传媒机构、图书出版、广告公司等动画相关领域。
  就业形势:随着国内国际动画产业的迅猛发展,本专业毕业生就业前景十分广阔。
  (3)摄影
  本专业培养具有国际文化视野与中国文化特色,符合新经济时代需求,具有广泛科学文化知识和艺术理论素养,具备图片摄影、影视摄影的基础技能,可在广告企业、电影厂、电视制作部门、新闻媒体,从事艺术摄影创作和教学工作的人才。
  开设的主要专业课程有:艺术学、新闻传播学、摄影造型艺术法则、摄影史、电影史、影视美学、摄影基础知识、照明技术、数字暗房、人物摄影、广告摄影、数码摄影、创意摄影等。
  毕业去向:广告公司、报社、杂志社、出版社、摄影工作室、文化艺术团体、博物馆、专业院校、企事业单位宣传部门、音像图库出版单位。
  (4)音乐表演
  本专业坚持小而精的办学模式,重视学生实践能力的训练,以向专业演出团体输出高水平音乐人才为己任,以结合学校优势学科,创建音乐工程等交叉学科为发展方向,形成全新的艺术人才教育培养平台。
  本专业项目有,钢琴演奏、声乐演唱、西洋弦乐器演奏、西洋木管乐器演奏。
  开设的主要专业课有:中外音乐史、和声、曲式、复调、独唱、合唱、独奏、合奏、表演、室内乐等。
  非艺术类:
  (1)广告学
  本专业设立于1995年,属国内高校中较早开设的广告学专业之一。本专业依托学院拥有的艺术设计、新闻传播、影视艺术、多媒体技术和艺术史学等方面的师资,形成多学科交叉融合。
  开设的主要专业课程有:广告策划、品牌管理、视觉传播、市场营销、广告图形创意、受众调查和媒介效果、创新思维、广告创意、广告文案、消费心理学、广告法规等。
  毕业去向:国内外广告公司、媒体、大型企业市场部、自主创业、读研、出国。
  就业形势:历年来毕业生就业率在同济大学居于前列,2010年世博会(上海)对广告策划营销人才的需求呈上升趋势。
  (2)广播电视新闻学
  本专业依托同济大学雄厚的学科背景,培养具有国际视野,具备传播学、新闻学知识,能够从事新闻采写、编辑、电视摄制、公关策划以及媒介管理的传媒人才。学生就业前景看好,毕业去向为各类新闻媒体、政府部门、大型企事业单位及影视传播公司、广告公司;另有较大比例的学生被保送为硕士研究生。
  开设的主要专业课程有:新闻学概论、传播学思想及流派、新闻采访与写作、新闻编辑与评论、国际传播与对外报道、电视摄像、主持人节目、网络新闻业务和专业英语等。
  传播学
  传播学专业侧重研究传播理论、传播发展史,以及传播业务。人类传播活动历时悠久,传播业务多姿多彩,相关学理研究也已有数千年历史。然而,传播学作为一个独立的学科是随二次世界大战、以及市场经济发展的实际需求,在西方,尤其在美国于上世纪四五十年代得到确立和发展的。经过半个世纪的发展,传播学在西方已蔚为显学。多年来,传播学从人文、社会科学中汲取了多种养分,学科不断壮大,美国传播学以其实证、定量研究方法,形成了体系庞大、成熟且关注现实的学科特点;欧洲的传播学以思辨、定性研究为专长,蕴含深刻的思想和尖锐的批判。当代传播学研究如何适应社会形态从工业社会向信息社会转型、以及新媒体技术的不断更新,业已成为全球传播学学者共同关心的问题。
  我国在改革开放后,于上世纪80年代初开始系统引进西方传播学理论,其中像受众观念、媒介效果理论等传播学概念和理念,对于我国传媒业的屡次改革和我国新闻、广播电视、广告等专业的学科研究与建设起到了举足轻重的作用。它不仅促进了我国传媒业和研究人员的观念更新,而且为建设具有中国特色的传播理念、传播研究体系提供了理论基础与借鉴。上世纪九十年代后期以来,我国对传播学教学工作日渐重视,教育部将传播学正式列为与传统新闻学并列的二级学科。1997年,国务院学位委员会正式将传播学列入博士、硕士专业目录。这标志着传播学作为一门独立的学科,在我国学科体系中已经得到了确立。
  同济大学传播与艺术学院传播学专业硕士研究生的培养,既注重研究生学术理论研究能力的提高,更注重理论实际应用能力和解决现实问题的能力的培养,从而为传媒业、创意工程与创意产业、出版业等领域输送知识性与应用性兼备的高级人才。根据同济大学学科群体优势和本院师资所长,本专业目前已开设有创新理论研究、传播与社会发展和出版学三个方向;以后将视社会发展需求和本院实际情况,还可能增设新的方向。
  本专业目前主要师资有:王肖生教授、王健副教授、陈立生副教授、柳珊副教授、黄辉副教授和张智中副教授等。国内知名新闻传播理论学家李良荣教授、张骏德教授等为本专业特聘教授。本院专职导师已出版的专著有《现代广告设计》、《超越性思维》等10余种。目前正承担着多项国家与上海市相关领域的科研项目。
  艺术学
  “艺术学”硕士点,是在同济大学“凝练学科方向,突出学科特色,明确建设目标”的原则规划下,于2006年1月国务院学位委员会正式批准的第十批新增学位授权点中获准建立的。
  “艺术学”旨在对艺术思想、艺术史、艺术理论、艺术实践及方法的研究与探索.并且,是对我院相关本科教学的进一步深入和延伸。开设的主要方向有:视觉文化研究;动画艺术创作与研究;新媒体艺术创作与研究;数字摄影创作与研究;影视片创作与研究等。
  由于我院是以传播学与艺术学的相关专业进行学科的构架,因此,以国际化传媒的视野结合中国文化的特色来建设学科和发展学科显得尤为重要。如何在当今时代媒体文化的迅猛发展中让艺术彰显传媒的魅力;如何运用现代的高科技激活我们传媒艺术的各种表现手法;如何使传媒文化、传媒艺术以及传媒技术高度完美的统一起来等等,都将纳入本专业研究的主要内容中。
  同济大学传播与艺术学院的本科专业如动画专业、广播电视编导专业、摄影专业、广告学专业与广播电视新闻专业,为该艺术学硕士点下所设方向奠定了很好的学科基础,加上近年来幅度较大的设备投入从硬件上又为媒体创作与研究提供了基本保障和平台。
  该“艺术学”硕士点的培养模式,是以创作为主要研究手段,通过创作实践深化理论和提高艺术修养。导师在教学过程中必须带领学生完成两个项目,结合实践提高解决实际问题的能力。
  传播与艺术学院与德国包豪斯大学自从建立了合作培养双硕士的关系之后,双方已有互换的学生到对方学校学习,并对“媒体艺术教学”互派教师到对方学校进行教学和交流,双方都以研究生的受益为根本目的,以优势互补来促进教学,极大地提高了双方在办学过程中教授媒体艺术和技术的国际水平。
  “艺术学”硕士导师由王荔教授、傅丽霞教授和我院德国籍特岗教授LOTHAR SPREE、王小慧教授、王钢副教授、张禾金副教授等担任,并聘请海内外著名学者与专家担任学科顾问与兼职导师。
  College of Communication and Art
  The College of Communication and Art at Tongji University was founded in May 2001, in the process of Tongji’s transfer to a modern comprehensive university. The college, making full use of Tongji’s hundred-year-old international prestige, and locational and disciplinary advantages, closely keeping in step with the front of contemporary international market, and tightly conforming to the general trend of increasing integration between “art” and “communication”, has been the first among Chinese universities to disintegrate the traditional barrier between the two disciplines. It emphasizes the integration of arts and sciences and the compatibility of Chinese and foreign elements. It aims at cultivating and bringing up professional talents in communication/art who are of high theoretical attainment, an international vision, a modern consciousness, and advanced creativity and innovativeness.
  The college bases its majors mainly on visual communication, including information and art communication by such media as radio, TV, and Internet, and by graphic and space display media. It offers six undergraduate programs, namely advertising, animation, photography, film, TV & media art, broadcast journalism, and musical performance. At present, there are nearly 20 platform courses for all students of the college, with the following as the backbones: art and communication, basis of photography, basis of modeling, new concept of animation, non-linear editing, computer graphics design, innovative engineering, audience psychology and creative communication, and marketing.
  Besides its two master degree programs in communication and art, the college runs a master degree program in art design jointly with one of its sister colleges, the College of Architecture and Urban Planning (CAUP), and offers an engineering master degree program in industrial design. The college now has over 800 undergraduate and postgraduate students. In addition, it has several research centers, including the one on innovative thinking.
  The college has a staff of over 50, including over 40 full-time teachers (4 professors and 8 associate professors). It has also engaged Professor Lothar Spree, the internationally famous film and TV artist, as special professor and a group of well-known Chinese scholars and artists as part-time professors. In recent years, teachers of the college have made great achievements in teaching and research. The textbooks compiled by teachers from the college and adopted by the national “Tenth Five-year Plan” and “Eleventh Five-year Plan” have been or are about to be published. One of its courses has won the title of National Selected Course. The college holds the leading position in China in studies of innovative engineering. In recent years, students of the college have been actively taking part in various social activities and have won several dozens of international and domestic awards.
  The college has always been very keen on carrying out cooperation with universities and institutions in different countries and regions such as Germany, France, Japan, Australia, and Hong Kong SAR of China. The “double-degree master” program, run jointly by the college and the Bauhaus University Weimar Germany, has already started; and the program of exchanging undergraduates with the City University of Hong Kong has been going smoothly.
  Tongji University has given great support to the college for its construction and development. The college’s experiment and practice center, restructured on ten million RMB yuan from the university, has come into use. The center boasts a professional editing room which ranks first among those in other Chinese colleges and universities, as well as a well-equipped and advanced studio, a audio-visual room, and a reference room (containing both books and audio-visual materials).
  Majors
  Undergraduate programs
  ■ Art Majors
  ● Film, TV & Media At
  ● Animation
  ● Photography
  ● Musical Performance
  ■ Non-art Majors
  ● Advertising
  ● Broadcast Journalism
  Master degree programs
  ■ Communication
  ■ Art
  ■ Art Design (with CAUP)
  Introduction to the majors
  Art Majors
  (1) Film, TV & Media Art
  Students in this major are cultivated into innovative talents with an international vision in film and TV planning, directing, shooting and producing. This major is open for script writing, producing and directing personnel in radio, TV, and film industries and other relevant media enterprises. Mr. Lothar Spree, former director of the European Film Art Research Institute and the famous educator on film and TV art, has been engaged as the college’s long-term special professor and is the academic leader of the major.
  Main courses include visual-audio language, history of Chinese-foreign film, an introduction to film and TV art, analysis of film and TV works, film and TV planning, film and TV directing, production of documentary, film and TV theory and criticism, playwriting, media art, production of TV program, non-linear editing, audio art of film and TV, etc.
  Students of this major are cultivated to be capable of solving practical problems. When they graduate, their work destinations include TV or radio stations, film studios, newspaper or magazine, PR departments of enterprises, advertising agencies, governmental organs, and so on.
  (2) Animation
  Animation became a major of the college quite early, in fact, earlier than those in other key universities and colleges of Shanghai. Here, the essentials of the creation of animation is highly emphasized and other animation fields are also explored. Students in this major are trained into versatile and innovative talents who are of an international vision, capable of integrating animation production technology with animation directing and animation art design, and well adapted to the needs of the animation industry.
  Among its main courses are history of Chinese-foreign animation, 3D modeling, basis of painting, animation visual-audio language, movement in animation, screenwriting for animation, animation directing, animation art design, 2D and 3D animation software design and application, non-linear editing, and so on.
  Work destinations: setups related to animation, including animation studios, game industrial companies, mass media institutions, publishing houses, advertising agencies, etc.
  Employment prospect: With animation industry’s rapid development both at home and abroad, the employment prospect for graduates of this major is quite cheerful.
  (3) Photography
  Photography graduates are of an international vision and a touch of Chinese culture and well adapted to the needs of the new economic era. They should be equipped with wide knowledge in sciences, culture, and art theories, and basic skills in picture photography and film and TV photography. They are qualified personnel for advertising agencies, film studios, TV program producers, news media, and institutions on artistic photography and teaching.
  Main courses: art, journalistic communication, rules of modeling art in photography, history of photography, history of film, film and TV aesthetics, introduction to photography, illuminating technologies, digital darkroom, figure photography, advertising photography, digital photography, creative photography, etc.
  Work destinations: advertising agencies, newspaper or magazine, publishing houses, photography studios, cultural and artistic troupes, museums, specialized schools, publicity departments of enterprises and institutions, and publishers of audio-visual products.
  (4) Musical Performance
  In this major, quality is put all the more before quantity and students are trained to stand up to the challenge in their future career. Depending on Tongji’s major advantages and developing cross-disciplines such as music engineering, it is determined to turn out high quality musical talents to professional troupes and construct a brand-new platform for cultivating artistic talents.
  Items taught: performance on piano, vocal performance, performance on western stringed instruments, performance on western wood-winds instruments.
  Main courses: history of Chinese-foreign music, harmony, melodies, polyphony, vocal solo, chorus, solo, concert, performance, chamber music, etc.
  Non-art Majors
  (1) Advertising
  Advertising became a major of the college in 1995, much earlier than those in most of other Chinese universities and colleges. It is an interdisciplinary major involving teachers of the college in art design, journalistic communication, film and TV art, multimedia technology, and art history.
  Main courses: advertising planning, brand management, visual communication, marketing, graphics creativity, audience research and media effects, innovative thinking, advertising creativity, advertising copywriting, consumer psychology, advertising laws and regulations, and so on.
  Work destinations: Chinese or foreign advertising agencies, media, marketing departments of large-scale enterprises, self-employment, postgraduate study, and further overseas study.
  Employment situation: always better than students in other majors of Tongji University. In light of the anticipated EXPO 2010 Shanghai, there is a growing demand for advertising planning and marketing talents.
  (2) Broadcast Journalism
  Taking full advantages of Tongji’s tremendous academic strength, this major are aiming to cultivate graduates of an international vision and knowledge in communication and journalism, and being able to carry out news gathering and writing, editing, production of TV program, PR planning, and media management. Graduates have rosy prospects in employment and are likely to be employed by news media, governmental organs, large-scale enterprises and institutions, film and TV companies, and advertising agencies. In addition, a considerable proportion of the graduates are recommended successfully for admission to master degree programs.
  Main courses: an introduction to journalism, thoughts and schools of communication, news gathering and writing, news editing and commentary, international communication and foreign report, TV photography, anchor program, online journalism, journalistic English, etc.
  
  

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